We designed the WhiBal™ White Balance Reference Card to be the best available. WhiBal™ technology is now Patent Pending and all WhiBals™ are made in USA. What makes it so different?

Having a "GrayCard" reference is the best assurance that the digital pictures that you capture will have the ability to be properly White Balanced. Only with a proper White Balance can you be ensured of proper and accurate color, regardless of lighting conditions. Unlike your eyes, a digital camera does not automatically see whites as white. It sees the color of the light reflected from it, hence blue-ish in Daylight and Orange-ish in incandescent lighting. By photographing a Gray Card reference for each lighting situation that you are in, you are assured of being able to achieve a proper White Balance for all of your pictures. The Gray Card reference picture can be used with today's software to balance the color casts that various lighting conditions produce with all digital cameras. The best method to properly White Balance your digital pictures is by using a Gray Card properly and shooting RAW. RAW Conversion Software such as C1, can then perfectly adjust all the captures that were shot under the same lighting conditions. And the beauty of the WhiBal™ is that it is small enough to fit in your pocket or around your neck, so that it will be used on a regular basis, as above. Remember that the most accurate Gray Card is useless if it sits in your camera bag.

What are the criteria for selecting a good Gray card?

  • It must be spectrally neutral. In other words it must be Gray! Not close, but actual Gray. This means that they reflect all colors through the spectrum equally.
    The Gray Cards within the WhiBal™ system have both *a and *b Lab channel values of less than 1 at D50 and are spectrally "flat".
  • It must maintain its spectral neutrality under all reasonable temperature and environmental conditions.
    WhiBal™ does.
  • It must be physically rugged. Waterproof, scratch proof (color goes all the way through, not just a coating on top). 
    WhiBal™ is.
  • It must not respond to UV light any differently than the visible spectrum.
    Whibal™ does not.
  • The Gray Luminance value must be in the range that are good for digital cameras. Whibals provides 2 shades of Gray so that even if the exposure is off, either the White or one of the two the Gray Cards can be used for proper White Balancing.
    WhiBal™ rules!
  • Beyond technical specification, the most important aspect of a Gray Card is that you use it. WhiBal™ Pocket is the size of a US business card (2x3.5 inches) so that it fits in your shirt pocket or hangs around your neck with the included Lanyard.
    WhiBal will be used and not be an accessory that lives in your camera bag.

Very simply, WhiBal™ combines all the best features of all available Gray cards and meets or exceeds their technical performance in a unique package that can be used conveniently in all your shooting situations. In addition, WhiBal™ provides convenient neutral White and Black reference areas for setting dynamic range in your digital capture using the Black and White Eyedroppers available within C1 and other RAW conversion software, Photoshop™ and most other editing software.

Make Better Pictures From Your Pixels™ with WhiBal™.

Feature Summary:

It fits in your shirt pocket. (same size as an American business card ...2x3.5 inches)...so you will actually use it rather than have it in your bag!
It is basically indestructible, waterproof, etc.
Both Pocket and Studio versions come with convenient stand for ease of setup on tables or flat surfaces. No need for someone to hold the WhiBal.
All 4 reference "colors" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness.
>> Click Here to see a comparison chart of all tested references.
All cards are designed for low reflectivity, except the BlackPoint sticker which intentionally is highly reflective so that maximum Blackpoint level may be achieved.
Larger 3.5x6 inch Studio size also available
Can be used to set white balance reference, Black point and White point.
Fits shirt pocket or can hang on studio hook or lanyard
(supplied with Pocket version only).
WhiBal™ is a product of PictureFlow LLC and available exclusively from RawWorkflow.com.

To the right you can see the spectral graphs* of each of the WhiBal™ cards, as well as the absolute Lab values. WhiBal™ meets or exceeds the specifications almost all WB references that exist. And none of them have the convenience, durability and combination of features of the WhiBal™, the new standard in White Balance Reference for digital cameras. The flatness of the graphs indicate that each WhiBal™ card is completely neutral regardless of the color of the light source. And the lab values of the 2 gray cards are <1 in both the *a and *b lab channels, assuring the total neutrality required for proper setting of White Balance.

*Measurements Taken with Gretag Macbeth Eye-One Spectrophotometer Serial # 0109852

New Generation 5 WhiBal Pocket shown on new included stand.

WhiBal™ Combo mounted on included stands
WhiBal™ Studio (3 1/2" x 6") and WhiBal™ Pocket (2" x 3 1/2") with Lanyard

WhiBal White

WhiBal Light Gray

WhiBal Dark Gray

WhiBal Black

Spectral graphs of each of the WhiBal™ cards, as well as the absolute Lab values
(see text)

WhiBal™ with optional Rivet™ Attachment Accessories (Multi-pin attached to WhiBal - E-Clip with Belt and Hook mounts).
Note: Older 4-card WhiBals shown. Click here for details..

WhiBal/Rivet Bundle as shipped - some assembly required
Note: Older 4-card WhiBals shown. Click here for details..
Rivet system with WhiBal and Phone in use
Note: Older 4-card WhiBals shown. Click here for details..

WhiBal shown attached to camera with Rivet Multi-Pin and MicroClip
"I simply got too frustrated when I would grab my camera and leave the WhiBal behind, so now the WhiBal is always attached to my camera and I never leave home without it."
Michael Tapes, after being caught one too many times shooting without a WhiBal, having grabbed his camera in a hurry.
New WhiBal+Rivet Camera/Lanyard Bundle
The pocket WhiBal complete with Rivet Accessories to attach your WhiBal to either both your camera or Lanyard.
3rd in list below.

Thanks for your overwhelming support!
WhiBals™ are generally in stock and ship the same or next day of order!

Note: We are between production runs and are in a WhiBal back order situation.
We will ship WhiBals again beginning March 29.
Your pe-orders placed now are not charged against your CC until ship.
Thanks for your patience.

WhiBal™ Pocket (2x3.5 inches - includes Lanyard and Table Stand)

WhiBal™ Pocket+Full Rivet Bundle (2x3.5 inches - includes Lanyard, table stand and full Rivet Accessory Kit)

Note: Older 4-Card WhiBal shown

WhiBal™ Pocket+Rivet Camera/Lanyard Bundle

Includes WhiBal Pocket, Lanyard, table stand and Rivet 1 Multi-Pin and 2 Rivet Micro-Clips

Note: Camera/Lens not included :>)

WhiBal™ Studio (3.25x6 Inches - no Lanyard)

WhiBal™ Combo (Pocket and Studio - includes 1 Lanyard and 2 stands)

WhiBal™ /Gretag WB Reference Set

  • WhiBal™ Pocket
  • WhiBal™ Studio
  • Gretag Macbeth Gray Scale Checker

WhiBal™ /Gretag WB & Color Reference Set

  • WhiBal™ Pocket
  • WhiBal™ Studio
  • Gretag Macbeth Gray Scale Checker
  • Gretag Macbeth Color Checker
  • Gretag Macbeth Mini-Color Checker

WhiBal™ /Gretag Ultimate WB & Color/SG Reference Set

  • WhiBal™ Pocket
  • WhiBal™ Studio
  • Gretag Macbeth Gray Scale Checker
  • Gretag Macbeth Color Checker
  • Gretag Macbeth Color Checker SG
  • Gretag Macbeth Mini-Color Checker